Google’s New Parent

As of Monday, Aug. 10, Google announced that it will be creating Alphabet, the soon-to-be parent company of Google.

The name ‘Alphabet’ is quite fitting considering it will consist of several  companies — Google being the largest. Alphabet is a new structure that will allow Google founders Larry Page and Sergey Brin to keep a tremendous focus on the extraordinary opportunities inside of Google, Page said in a blog post.

Page and Brin  will play a vital role in Alphabet, with Page being CEO and Brin as  President. According to Google’s blog post yesterday, Page and Brin will oversee the companies in Alphabet, but each company within Alphabet will have its own CEO to run the business.

In the blog post, Page goes on to say the point is that Alphabet companies should have independence and develop their own brands.

Page said  he and Brin hope that Alphabet will  empower entrepreneurs and companies to flourish, as well as improve the lives of as many people as possible.

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Juliana Moxley

Juliana is Looksharp's blog manager. She graduated from Michigan State University with a degree in journalism and loves traveling, writing and coffee.