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URecruit is the first conference specifically for the university recruiter. The 2016 conference was held on July 22nd at Trinity Hall in Austin, Texas. The first keynote speaker was Marie Artim who shared her experience in building one of the largest intern/university recruiting programs globally at Enterprise. Attendees learned how to establish, grow, and optimize a university recruiting program. They also discussed everything you need to know about becoming a seasoned professional in a space that is new to many companies and is rapidly changing.


Marie Artim
Vice President, Talent Acquisition
Enterprise Holdings

Marie Artim is the Vice President, Talent Acquisition for Enterprise Holdings – supporting the Enterprise, Alamo and National Brands. She is responsible for company-wide strategies and best practices that direct Enterprise’s nearly 200 local recruiters whose hires include more than 8,500 university graduates each year.

Marie is an alumna of Purdue University and began her career in the company’s nationally recognized Management Training Program soon after. Over the next several years she worked her way up through Operations, Human Resources and Recruiting. Marie took over talent acquisition responsibilities in 2000 and most recently gained global oversight when named Vice President, Talent Acquisition in September 2010.

Gerry Crispin
Principal & Co-Founder
CareerXroads Colloquium

Gerry Crispin, is a lifelong student of Staffing. An international speaker, author and acknowledged thought leader, Gerry stays grounded by engaging with an extraordinary network of friends, colleagues and practitioners every day. Gerry and his business partner, Mark Mehler facilitate peer-to-peer, best practice conversations through the CareerXroads Colloquium. In 2010, Gerry founded a non-profit, Talentboard, with colleagues Elaine Orler and Ed Newman to better define the Candidate Experience, a subject he has been passionate about for 30 years.

While Gerry's career in Human Resources spans more than 40 years, it is also quite broad and includes HR leadership positions at Johnson and Johnson; Associate Partner in a boutique Executive Search firm; Career Services Director at the University where he received his Engineering and 2 advanced degrees in Organizational/Industrial Behavior (Stevens Institute of Technology); and, General Manager of a major recruitment advertising firm even as he launched CareerXroads 20 years ago.

Charlene Delapena
Senior Recruiter, University Relations
Dolby Laboratories

Charlene (Char) Delapena is the Senior Recruiter of University Relations at Dolby Laboratories, a globally recognized innovator of sound, image, and voice technologies for cinemas, home theaters, PCs, mobile devices, and games. Leading the university relations efforts for Dolby, she is responsible for executing strategies designed to attract top university talent across all business groups while managing an internship program focused on providing real life work experiences and giving their interns a “sense of purpose” within the organization.

Shannon Smedstad

Shannon Smedstad currently serves as the Employment Brand Director at CEB, a global best practice insight and technology company. Prior to CEB, she spent more than a decade as a leader on GEICO’s campus recruiting team. She is a recruiter at heart with a passion for helping others connect with their first or next careers. Outside of work, she is a Brownie troop leader and coach for Girls on the Run. She graduated with honors from Shippensburg University, and currently resides with her husband and two daughters in Lehigh Valley, Pennsylvania. Feel free to connect with Shannon, but not before she's had her morning coffee.

Kim Hollenshead
Senior Recruiter

Kim Hollenshead has held various roles within human resources since 1997 and is currently a Sr Corporate Recruiter in Austin, Texas for software company Zenoss. Prior to Zenoss she was a University Recruiter with VMware, recruiting for roles in various locations across the US.

In order to expand her HR knowledge, Hollenshead sought positions that gave her perspectives from both corporate charged initiatives as well as staffing agencies. With the evolution of the internet, Hollenshead found herself mesmerized by online social networking and social media and became involved with these outlets in 2005. Today, Hollenshead marries her recruiting and online social persona by advocating the use of social networks.

Philip Witcher
Santander Consumer USA

Philip Witcher is a trailblazer. As a 20 year old college student, he was approached by his professor regarding helping with mentoring a 13 year old “at-risk” student. While honored, little did he know that almost 20 years later he would still be serving in the trenches helping young people to begin careers and climb the corporate ladder. Throughout his career he’s had the unique opportunity to serve in roles as varied as high school coach to inner city mentor to sales manager, but the consistent thread continues to be mentoring early career individuals. He currently serves as the “old guy” who started the University Recruiting program at international financial services leader, Santander Consumer USA based in Dallas, TX.

Lauren Pascoa
Manager, University Relations

As Manager of Campus Recruitment and University Relations, Lauren focuses on providing a strategic, brand-centric approach to driving intern and entry-level corporate staffing initiatives at the world's #1 job site, Indeed. Lauren's main priorities lie heavily on building a large on-campus presence through intern program construction and management in addition to designing and launching Indeed's first ever Campus Ambassador Program. Lauren leads a team of University Recruiters and University Recruiting Specialists who support 5+ Indeed office locations in North America for all non-technical intern hiring, the largest intern classes at Indeed to-date. Landing at roughly 200 interns per year, Lauren recognizes that employer and product branding and education is more important to driving candidate engagement and recruiting efforts.

Erin Peters
Global College Recruiting Leader

Erin leads global college recruiting, intern program and university relations process for INSIGHT2PROFIT, a global pricing and profitability consulting firm. Erin brings over 10 years of experience in Human Resources from Consulting and Financial Services industries.

Prior to joining INSIGHT2PROFIT, Erin held various roles in Human Resources arena at Deloitte Consulting and most recently as the College and Veteran Recruiting Leader at KeyBank.

Erin holds a Bachelor’s Degree in Intelligence Studies from Mercyhurst University and a Master’s degree in Organization Development and Knowledge Management from George Mason University.

Mark Broadfoot
Direct Energy

Mark started in recruitment in 1994 working for a temporary agency and caught the bug of recruitment. In 1996 he moved into headhunting and spent the next few years recruiting Engineers and Technology staff for some of the top companies in Houston. After the collapse of Enron, Mark worked as a consultant until he went to work for Shell Oil in 2007. It was during his 5 and half years working in Shell’s University program building new successful recruiting strategies with big data at the core. Mark was hired into Direct Energy in February 2014 to build a cohesive college and technical school program which includes summer internships, graduate rotational program, trade schools program and University relations.

Michelle Robinson
Director College & External Relations

Michelle Robinson received a Bachelor of Business degree from the University of Georgia where she majored in International Business and minored in French. She currently serves as Director College & External Relations for Sodexo, a multi-billion dollar quality of life services company. In this role she is responsible for managing Sodexo’s college recruitment program, executing the company’s diversity sourcing initiatives, and managing corporate recruitment efforts targeted at culturally diverse schools and associations.Michelle possesses over sixteen years of varied human resources, recruitment and sales experience. In her free time, she enjoys travelling with her family, working in her church and serving her sorority Alpha Kappa Alpha.

Jenn Naumann
Staffing Supervisor
Silicon Labs

After starting her career in marketing communications, she spent the last five years in university relations and specializes in internal program development for new college graduates. Her belief is that talent acquisition should strike a balance between process and customization, and her role at Silicon Labs allows her to achieve business goals while providing a personal experience to employees who are just starting out professionally. In Jenn’s spare time, she watches reality TV (no shame) and hikes the trails near the lake; she hasn’t ever met a glass of wine or a breakfast taco she didn’t like.

Tracie Waecker
Director, University Relations & Recruiting

Tracie Waecker is the Director of University Relations and Recruiting for NetSuite, the world’s #1 cloud business management software suite supporting more than 30,000 organizations from 27 offices across the globe. Tracie oversees all global university recruiting and academic relations for NetSuite. Prior to joining NetSuite Tracie led University Recruiting for Yahoo where she launched the Associate Product Manager (APM) Program for Yahoo’s CEO and the Engineering Associates Program sponsored by Yahoo’s founder, David Filo.

Tracie started her career in Human Resources at The Walt Disney Company as a Generalist before joining the Enterprise Campus Leadership Team and help to build and launch what is known today as Disney Professional Internships. Prior to her HR career, Tracie spent 15 years in the legal field. Tracie attended the University of California, Irvine as a Biology major and received her certification in Strategic Human Resource Management from Cornell University.

Daniel Riskey
Recruiter, Campus Reach
Southwest Airlines

Daniel Riskey has been a Recruiter since 2005 when he graduated with a Bachelor’s in Communication Studies from Texas Tech University. During his career, Daniel has had the amazing opportunity to work for two companies with very distinctive and well-known brands—Walt Disney World and Southwest Airlines. During his four years on the Campus Reach team at Southwest Airlines, Daniel has helped expand the Team scope from College Internships to a broader reach, including, but not limited to: High School Internships, MBA Internships, Direct College Hire positions, as well as aiding in the launch of the first Southwest Summer Camp introducing High School students to the “World of Work.”

Audrey Pietrzak
University Relations Recruiter
Silicon Labs

As a University Relations Recruiter and Intern Program Manager Audrey has a passion for helping people start their careers off on the right foot. Her talent acquisition, event planning, project management, and customer support background has helped her establish a dynamic, technology forward intern and mentorship program at Silicon Labs. When not career coaching, she loves spending time with her dog, traveling, volunteering and scoping out the Austin foodie scene.


  • 100% UR Focused

    The only conference of its kind. This conference is being put on by university recruiters for university recruiters. Learn from professionals who are leading the space.

  • Location

    Everyone who visits Austin these days leaves with something great to say. They can't stop talking about the legendary live music, burgeoning restaurant scene and unique culture.

  • Networking

    The only conference of its kind. Join us to network with leaders and practitioners exclusively in the university recruiting space.

  • Professional Insights

    Learn from those who have been in your shoes and built stellar university recruiting programs.


8:00 AM
Registration + Coffee (provided)
9:45 AM
10:00 AM
Keynote by Marie Artim of Enterprise Holdings
10:45 AM
Track #1: Employer Branding & Culture Fit
In order to attract the best students you must build a brand that attracts the best. Learn how to intertwine employer branding and cultural fit in all your university outreach.
11:40 AM
Track #2: Why Data Shouldn't be a One Night Stand
Data is gold when it comes to recruiting on campus and knowing best practices for university recruiting. Learn from leaders who have taken university recruiting data to an entirely new level.
12:35 PM
2:05 PM
State of College Hiring 2016 presented by Looksharp
2:55 PM
Panel Discussion, led by Kim Hollenshead
3:55 PM
Track #3: Building (or Advancing) Your UR Programs
This track will give insight into how you can push your university programs to the next level. Learn not only foundational knowledge on building your program, but advanced techniques to take it to the next level.
4:50 PM
Track #4: Thinking Ahead: Engaging the Future Generations
Companies are starting much earlier nowadays to recruit the best and get their brand out there. Learn how companies are engaging future generations and building brand awareness for college recruiting before students even get out of high school.
5:45 PM
Closing Remarks
6:30 PM
Cocktails and Appetizers at Iron Cactus


Who should attend this conference?
This conference is the first of its kind and is geared for anyone involved in campus recruiting or internship programs at their place of work. If you would like to know if this conference is right for you email blake(at)looksharp.com for more information.
What’s included in the cost of conference?
The cost of the conference includes light breakfast foods, lunch, and a happy hour with heavy appetizers. You'll also be able to attend any of the 12 breakout sessions and a wonderful keynote.
What is the dress code for the conference?
As long as there are clothes on your body, wear what's comfortable! Or just business casual.
I can't go now, can I get a refund?
We're sorry you can't make it, but due to the nature of planning that goes into a conference we're not offering refunds. Unless requested within 24 hours of purchasing.


  • Enterprise
  • Dolby
  • Zenoss
  • Indeed.com
  • Santander Consumer USA
  • Conference Executive Board