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Advertising Industry Guide

Omnicom Group

Average Intern Salary $1,920
Average Starting Salary $33,000
Intern Hiring Seasons Fall, Spring, Summer
Specialties Advertising, Marketing, Public Relations

Omnicom is the world’s leading media services conglomerate. The company was founded in 1986 as a strategic holding company to manage the portfolios of global market leaders. Their three global advertising brands are BBDO Worldwide, DDB Worldwide, and TBWA Worldwide. Although the hours are long, employees say that the opportunity to work with talented people in an exciting and ever-changing work environment makes it well worth it.


Ogilvy & Mather Worldwide, Inc

Average Intern Salary $1,920
Average Starting Salary $66,556
Intern Hiring Seasons Fall, Spring, Summer
Specialties Advertising, Brand Identity, Digital Media & Search Marketing

David Ogilvy founded the company that would eventually become Ogilvy & Mather in 1948. Originally there were no clients and a staff of just two. Today, Ogilvy & Mather has over 450 offices in 169 cities around the world. And while we could go on about what company culture is like, we think the Ogilvy website does a pretty excellent job of describing it:

“Alter, Tickle & Change People’s Minds... For A Living.

So the idea of starch and cubicles doesn’t take you to your happy place? Don’t blame ya. You could sit around all day and talk about what everyone’s talking about. Or... You. Could. Make. It. The words and images of our time are yours to conjure, produce and see immortalized. Manifest the eerily synched, office-wide snicker. Spark something odd. Inspire something beautiful, or groundbreaking—an effervescent pill in the half-glass we call society.
You up for it?
We’re assembling a select, tight-knit group of individuals. They’re artistically minded with the instincts of a businessman. They come from varying backgrounds, disciplines and corners of the planet. Fitting candidates will join an elite year long apprenticeship, the Associates Program, rotating through several departments such as Planning, Consulting, Account Management, Production and other specialty areas. Or our summer internship programs.
Soon-to-be graduates, upcoming seniors, join us if any of the above gave you the slightest chill or misty-eye. We’ll tell you a bit more about ourselves and what it means to be a “Craftsman of Culture.”


Integraclick, Inc

Average Intern Salary $2,190
Average Starting Salary $35,000
Intern Hiring Seasons Winter, Spring, Summer, Fall
Specialties Management & Consulting, Online Marketing & Analysis, Technology Development

Integraclick prides itself on being an integrity-based management company. They work with corporations, start-ups, non-profits, and entrepreneurs to create “highly-targeted campaigns with cost-effective results.”


J. Walter Thompson U.S.A., Inc.

Average Intern Salary $1,910
Average Starting Salary $57,500
Intern Hiring Seasons Winter, Spring, Summer, Fall
Specialties Advertising, Marketing, Measurement, Consulting

JWT is an international marketing giant. They have offices around the world, and their “internationalists” continue to innovate some of the most well-known marketing campaigns of our modern world. The have over 200 offices in 9 countries around the world and employee nearly 10,000 marketing professionals. Their clients include Bloomberg, Nestle, Kraft, and HSBC.


BBDO Worldwide, Inc.

Average Intern Salary $2,080
Average Starting Salary $46,833
Intern Hiring Seasons Winter, Spring, Summer, Fall
Specialties Advertising, Branding, Email Marketing and eCRM, Mobile and Social Media Interactive Marketing, Design

BBDO is the world’s most awarded ad agency. It was founded in 1891 and became BBDO when it merged with BDO in 1928. Today the company employs 15,000 people in 289 offices in 81 countries around the world. Their motto is “The Work, The Work, The Work.”


The Interpublic Group of Companies, Inc.

Intern Class Size 230
Average Intern Salary $2,080
Average Starting Salary $39,782
Intern Hiring Seasons Winter, Spring, Summer, Fall
Specialties Consumer Advertising, Digital Marketing, Communications Planning, Media Buying, Public Relations, Specialty Marketing

The Interpublic Group of Companies, Inc. is a self-described “global provider of marketing solutions.” The company employs 44,800 people, and aims to ensure that their various agencies meet the clients needs. Among their many high profile clients are Johnson & Johnson, GM, Microsoft, and Unilever.


DDB Worldwide Communications Group Inc.

Average Intern Salary $1,600
Average Starting Salary $78,841
Intern Hiring Seasons Winter, Spring, Summer, Fall
Specialties Marketing, Social Media, Advertising, PR

DDB was founded in 1949 by Bill Bernbach, Ned Doyle, and Maxwell Dane. These three men changed the face of advertising by using an approach that relied on insight into human nature, creative solutions, and a respect for the consumer. Rather than “talk at people” they chose to “start conversations that lead to action and mutual benefit.” The underlying philosophy at DDB is that rigidity stifles creativity.


Young & Rubicam, Inc.

Average Intern Salary $2,400
Average Starting Salary $36,704
Intern Hiring Seasons Winter, Spring, Summer, Fall
Specialties Global Marketing and Advertising

The philosophy of Y&R is “resist the usual.” The company is 90 years old and committed to bringing innovative solutions to a diverse client case around the world. Y&R consists of Y&R Advertising and VML. Entry-level employees report that the level of responsibility they were entrusted with from their first day on makes Y&R a unique and interesting place to work.


WPP Group US Investments, Inc.

Intern Class Size MBA 3-Year Rotational Program
Average Intern Salary $0
Average Starting Salary $40,000
Intern Hiring Seasons Winter, Spring, Summer, Fall
Specialties Advertising, Public Relations, Direct, Digital, and Relationship Marketing, Branding and Identity

WPP is a holding company with 165,000 employees in 3,000 offices in 110 countries around the world. They were named the Holding Company of the Year at the 2012 Cannes Lions International Festival of Creativity, as well as the Most Effective Holding Company in the 2012 Effie Effectiveness Index. Their relaxed atmosphere, good pay, and benefits all make WPP a top-notch advertising agency to work for.


McCann Erickson Worldwide

Average Intern Salary $1,600
Average Starting Salary $46,451
Intern Hiring Seasons Winter, Spring, Summer, Fall
Specialties Digital Marketing, Experimental Marketing, Global Production, Media Management, Public Relations, Design

McCann was created through a merger between H.K. McCann Company and The Erickson Company in 1930. Their guiding philosophy is collaboration to maximize growth. Today McCann Erickson has 180 offices in over 120 countries around the world. Employees report that the work is varied and allows for no boredom, although the hours can be long as is typical in top advertising agencies.


R&R Partners

Intern Class Size N/A
Average Intern Salary $0
Average Starting Salary $55,000
Intern Hiring Seasons Winter, Spring, Summer, Fall
Specialties Strategic Planning, Advertising, Digital Media, Public Relations

R&R is an advertising firm headquartered in Las Vegas with offices across the United States. They are famous for the Las Vegas “What Happens Here, Stays Here” ad named the Most Effective Campaign of 2003 by USA Today. Their clients include Cox, Boeing, and Direct TV. The company parties, substantial benefits, and family-friendly atmosphere all draw in top-notch employees.


Saatchi & Saatchi

Average Intern Salary $2,080
Average Starting Salary $42,000
Intern Hiring Seasons Fall, Spring, Summer
Specialties Management & Consulting, Online Marketing & Analysis, Advanced Campaign Development, Technology Development

Saatchi & Saatchi began as a start-up advertising agency in 1970. Today they have grown to encompass 190 offices in 70 countries, a global creative communications company. The casual office environment makes for easy collaboration and their in house gym and rooftop track makes for happy and healthy employees.


Leo Burnett

Average Intern Salary $1,925
Average Starting Salary $45,083
Intern Hiring Seasons Winter, Spring, Summer, Fall
Specialties Marketing, Advertising

Leo Burnett operates with the belief that advertising is about people and purpose, not brands or products. “Our idea is to be the best creator of ideas that truly move people – bar none” their website says. Judging by their clients (Allstate and Coca-Cola, to name two) and the campaigns they’ve created, we think they’re well on their way.


Campbell-Ewald

Average Intern Salary $1,600
Average Starting Salary $38,000
Intern Hiring Seasons Summer
Specialties Integrated Content Strategy and Development, Social Media, Retail and Experimental Marketing

Campbell-Ewald is a full-service advertising and marketing agency headquartered in Warren, Michigan. The company was founded in 1911 when Frank Campbell and Henry Ewald merged their two companies in Detroit to form Campbell-Ewald. Campbell-Ewald is renowned for being a true meritocracy, although employees have complained that the pay is consistently low.


Wieden + Kennedy

Average Intern Salary $0
Average Starting Salary $43,368
Intern Hiring Seasons Winter, Spring, Summer, Fall
Specialties Marketing, Advertising, Public Relations

Wieden and Kennedy is an independently owned advertising agency founded by Dan Wieden and David Kennedy. Today the company is most famous for its work for Nike. That's right—the "Just Do It" tagline was coined by Dan Wieden. It is headquartered in Portland, Oregon and is one of the world’s largest independent advertising agencies.


Deutsch

Average Intern Salary $0
Average Starting Salary $44,000
Intern Hiring Seasons Winter, Spring, Summer, Fall
Specialties Advertising, Digital

Deutsch was created in 1969 but gained national prominence in 1989 when Donny Deutsch took over and turned the once-print shop into an advertising agency. Their guiding philosophy is that people don't look for ads, they look for authentic content. As such Deutsch continually tries to entertain and educate people in the smallest amount of time possible, a mission they have been enormously successful at. The company reportedly loves celebrating employee birthdays and promoting a sense of community through office parties.


Publicis

Average Intern Salary $1,600
Average Starting Salary $52,000
Intern Hiring Seasons Winter, Spring, Summer, Fall
Specialties Management & Consulting, Online Marketing & Analysis, Advanced Campaign Development, Technology Development

Publicis is part of the Paris-based holding company called Publicis Groupe. Publicis Worldwide has over 9,000 employees in over 80 countries around the globe. Founded in 1926 by Marcel Bleustein-Blanchet, it is now a global leader in advertising. Working for Publicis comes with good benefits, and even freelancers receive a 401k after 1,000 hours.


Richards Group

Average Intern Salary $1,600
Average Starting Salary $57,890
Intern Hiring Seasons Fall, Spring, Summer
Specialties Marketing, Print Advertisements, Radio Advertisements, Digital Advertisements

The Richards Group is the largest independently owned advertising agency in the United States. Based in Texas, these are the people responsible for the Corona beach commercials, and the Chick-Fil-A campaign with cows “Eat Mor Chikin.” They also do sports marketing for colleges and universities. Their motto is “tell the truth.” They focus on cultivating loyalty in their client base.


Havas

Average Intern Salary $0
Average Starting Salary $40,000
Specialties Brand Strategy, Consulting, Corporate, Financial, and Human Resources Communications, Experimental and Design Marketing, Sports Marketing, Health Communication

Havas is a Paris-based global advertising agency. They have two primary business units: the Havas Media Group, and the Havas Creative Group. The Havas Creative Group operates in 16 agencies across 75 countries around the world. The Havas Meida Group operates in over 100 countries. Together the two businesses employ about 15,000 people. The company is famous for its diverse culture and creative team members.


Grey Global Group

Average Intern Salary $1,600
Average Starting Salary $52,000
Intern Hiring Seasons Winter, Spring, Summer, Fall
Specialties Entertainment, Social Marketing, Advertising, Public Relations, Health Media

Grey, "Famously Effective Since 1917" has 121 offices in 94 countries around the world. Their clients include one-fifth of all Fortune 500 Companies, among them P&G, Kraft, Allianz, NFL, Canon, and T.J. Max. Employees say the office parties, engaged leadership, and substantial budgets all make Grey a fun and worthwhile place to work.


Y Marketing

Average Intern Salary $1,600
Average Starting Salary $52,000
Intern Hiring Seasons Winter, Spring, Summer, Fall
Specialties Entertainment, Social Marketing

Y Marketing focuses on the “why” of marketing. Why things are working, why things are not. They use data to observe trends and preferences in consumers and use this information to create successful campaigns.


George P. Johnson

Intern Class Size N/A
Average Intern Salary $0
Average Starting Salary $45,523
Intern Hiring Seasons Winter, Spring, Summer, Fall
Specialties Entertainment Marketing, Brand Marketing, Event Marketing

George P. Johnson was founded in 1914. Today the company boasts 29 offices and over 1300 employees worldwide. Their motto is "Innovate, Motivate, Activate" and their commitment to their clients is plainly seen in the longterm relationships they are able to cultivate. Employees say the George P. Johnson training program is one of the best in the industry, and offices provide free food and alcohol.


Spongecell

Intern Class Size N/A
Average Intern Salary $0
Average Starting Salary $41,000
Intern Hiring Seasons Winter, Spring, Summer, Fall
Specialties SEO, SEM

Spongecell is an advertising technology company the “transforms ads in dynamic, interactive ad experiences that anywhere on the web.” They are independent, headquartered in New York City with offices across the United States.


MediaForge

Intern Class Size N/A
Average Intern Salary $0
Average Starting Salary $58,000
Intern Hiring Seasons Winter, Spring, Summer, Fall
Specialties SEO, SEM

Rakuten MediaForge is based in Salt Lake City, Utah. It entered the market in 2006 as a widget company, and was subsequently acquired by Rakuten Linkshare in 2012. It is the only retargeting company that bases all aspects of its business around the value of consumer engagement. The company focuses on conversions, measuring the effect of their campaigns so that companies do not have to pay for conversions that MediaForge hasn’t influenced. “Your return on ad spend (ROAS) goals will never look better” their website says.


Leadnomics

Intern Class Size N/A
Average Intern Salary $0
Average Starting Salary $58,000
Intern Hiring Seasons Winter, Spring, Summer, Fall
Specialties SEO, SEM

Leadnomics is an online marketing company that generates leads for financial institutions and insurance companies in the United States and United Kingdom. In 2012 they were ranked number 26 on Inc.’s 500 list of Fastest Growing Private Companies. Like many marketing agencies they pride themselves on having an office environment that is open and collaborative. As they themselves say, “innovation doesn’t happen in a cubicle.”